Goowave Intelligence Shakes Up CIOE 2025 with Breakthrough PVG Tech, Paving the Way for Affordable AI+AR Glasses
SHENZHEN – September 12, 2025 – The China International Optoelectronic Exposition (CIOE) 2025 saw Goowave Intelligence emerge as a major highlight, capturing widespread attention with its revolutionary Polarized Volume Grating (PVG) optical waveguide technology. The company's innovations and strategic partnerships are poised to dismantle the long-standing cost and user experience barriers in the Augmented Reality (AR) industry, heralding an era of affordable, high-performance AR for the mass market.
A Core Technological Breakthrough: PVG Redefines AR Display Standards
Amidst a sea of cutting-edge displays, Goowave's PVG optical waveguide technology stood out, drawing crowds and industry experts alike. This proprietary technology directly addresses the critical pain points of traditional surface-relief waveguides—namely, complex manufacturing, low yield rates, and prohibitive costs.
Through an innovative holographic lithography process, Goowave's PVG technology achieves three significant leaps in performance:
- Superior Light Efficiency & Clarity: The PVG waveguide boasts a 300% improvement in light efficiency and a transmittance rate exceeding 90%. Onlookers at the expo were impressed by the bright, interference-free images, even under strong lighting, with many remarking that the lens clarity "far exceeded expectations."
- Enhanced Visual Experience: A unique grating design completely eliminates the distracting rainbow effect common in other waveguides. The technology ensures a stable, distortion-free image from any viewing angle and prevents light leakage, guaranteeing an immersive experience while significantly reducing eye fatigue during extended use.
- Mass Production & Cost Revolution: Goowave's technology is compatible with various substrates like resin and glass and can be integrated into existing production lines. Supported by the world's first 200,000-unit annual capacity PVG production line, the cost per waveguide has been slashed to an astonishing $10-$30—a 60% to 90% reduction compared to competing solutions.
Strategic Partnerships Accelerate a Sub-$300 AR Future
During the expo, Goowave solidified its market position by signing two landmark strategic agreements designed to fuse its technology with real-world applications.
On September 11, Goowave and Appotronics, a global leader in laser display technology, jointly launched the industry's first "LCoS + PVG" optical solution. This innovative "one-engine-drives-two-displays" architecture is a milestone for the industry. The partnership, cemented with a strategic agreement and an initial purchase order for 10,000 units, breaks the "high performance equals high cost" paradigm. This collaboration is projected to drive the retail price of consumer AR glasses down to the $200-$300 range, a significant drop from the current average of over $400.
Furthermore, Goowave announced a strategic partnership with Baidu AI Cloud. This collaboration will integrate Goowave's AI+AR glasses with Baidu's powerful Qianfan large model platform, tackling the prevalent issue of limited AR applications. The synergy creates a complete service loop, extending Baidu's cloud-based AI capabilities to the end-user's device. The partnership will focus on developing deeply integrated AI+AR solutions for sectors like intelligent security, education, and healthcare.
Industry "Top-Tier" Strength Witnessed by Global Media
The buzz at Goowave's booth was undeniable. A constant stream of visitors, including government officials, investors, and industry partners, lined up to experience the stunning visual effects of the PVG-powered devices. The event drew coverage from over one hundred media outlets, including national broadcasters like CCTV News and Shenzhen Satellite TV, all of which highlighted Goowave's industry-disrupting breakthroughs.
From technological innovation to ecosystem construction, Goowave Intelligence's showcase at CIOE 2025 demonstrated its formidable strength. With its superior PVG technology and powerful alliances, the company is not just leading the next wave of AR development—it is set to make AR an accessible, intelligent, and integral part of our daily lives.