What is Content Credentials?

Content Credentials is an innovative open technology designed to reveal the authenticity and origin of the content you encounter online. With the rise of deepfakes, voice cloning, and synthetic media, accurately judging the authenticity of content has become increasingly challenging. Content Credentials addresses this issue by providing crucial information about the content creation process, whether AI was involved, and its editing history.

Content Credentials is based on the Coalition for Content Provenance and Authenticity (C2PA), an organization that addresses the ubiquity of misleading information online by setting technical standards to certify the source and history (or provenance) of media content. C2PA is a joint development foundation project, comprised of a coalition including Adobe, Arm, Intel, Microsoft, and Truepic. Currently, both OpenAI and Microsoft have adopted this standard.

Use Cases And Features

1. Enhancing Internet Transparency and Trust

2. Protecting Creators' Rights

3. Tamper-Evident Verification