What is Keychain?

Keychain is an innovative platform designed to simplify the process of finding and managing manufacturing partners in the consumer packaged goods (CPG) industry. With over 20,000 U.S. manufacturers in its network, Keychain connects brands, retailers, and manufacturers efficiently.

Keychain's AI-powered search tools help users find manufacturers with the exact capabilities needed, from packaging to ingredients and production. This eliminates the costly, time-consuming process of relying on word-of-mouth or unproductive online searches.

Beyond search, Keychain offers workflow tools to streamline product development and manufacturing. These tools cover every step, from product specifications and packaging approval to negotiations and contracts, ensuring efficient project management.

Keychain is ideal for CPG brands, retailers with private label operations, and manufacturers seeking to expand. The platform is growing rapidly, with plans to expand into new markets and categories, making it a valuable resource for the entire CPG ecosystem.

Use Cases And Features

1. Use Case: CPG Brand Seeking a Co-Manufacturer

A new snack brand is looking to scale production but lacks the resources to invest in in-house manufacturing. The brand needs to find a co-manufacturer capable of producing its specific product, which involves unique packaging and ingredient requirements.

Using Keychain, the brand accesses a database of 20,000+ U.S.-based manufacturers, filtering results by capabilities, certifications, and location. The platform's AI-powered search ensures the brand connects with the right manufacturers quickly and efficiently, eliminating the need for time-consuming trade shows or costly consultants.

The brand can now initiate contact and begin managing product specs and packaging approvals through Keychain's workflow tools, speeding up time to market.

2. Use Case: Retailer Sourcing Private Label Products

A major retailer is looking to expand its private label offerings in the organic food sector. Instead of relying on trade shows or internal contacts, the retailer uses Keychain's platform to search for manufacturers that can handle organic certification and specific packaging requirements.

The platform's data models provide insights into manufacturers' capabilities and product types, making it easy for the retailer to evaluate options and make data-driven decisions.

With Keychain's end-to-end workflow tools, the retailer can manage contract negotiations, product specifications, and packaging approvals, ensuring a smooth launch of the new private label product line.

3. Use Case: Manufacturer Expanding Reach and Streamlining Workflow

A small beverage manufacturer wants to expand its customer base by partnering with CPG brands and retailers. Using Keychain, the manufacturer creates a profile that highlights its equipment, certifications, and production capabilities.

By engaging with the platform's growing network of brands and retailers, the manufacturer gains access to a larger pool of potential clients.

Additionally, Keychain's workflow management tools allow the manufacturer to streamline communication with clients, manage orders, and track production specifications efficiently, reducing administrative burden and improving operational efficiency.