Consumers Trust AI Shopping Agents More According to Accenture Study
Accenture's 2026 Consumer Pulse Research reveals a significant shift in consumer behavior toward AI adoption in shopping. Surveying 25,590 consumers across 16 countries, the study found that 74% would trust a personal AI agent over their best friend to make purchases on their behalf. These AI agents go beyond chatbots, acting as software that can shop, negotiate deals, resolve complaints, manage subscriptions, and complete purchases within set permissions. The research indicates consumers are ready to delegate routine shopping tasks including deal negotiation, complaint resolution, subscription renewals, and product reorders, marking a new era of AI-assisted commerce.
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