Create and verify your Ads Manager account.

Verification is the most common stall point for new accounts — campaigns simply will not deliver until it clears. Run this checklist top-to-bottom and have your documents in front of you before you start.

1. Go to ads.openai.com and sign in with your OpenAI account. Use your work email — personal Gmail accounts trigger longer review queues.
2. Complete business onboarding. You'll need the following on hand:
   • Legal business name (exactly as registered)
   • Business URL with a working landing page
   • Favicon or logo — minimum 128 × 128 px, square
   • EIN or equivalent local tax ID
3. Set up billing and your payment method. Card is fastest; invoice billing exists for higher tiers.
4. Invite team members and assign roles. Roles separate creative/campaign editing from billing access.
5. Submit for verification. Legitimate businesses typically clear in 1–3 business days.

Create your first campaign.

The Ads Manager supports guided creation through the wizard, plus CSV bulk upload for accounts running dozens of campaigns at once. For your first, use the wizard — it forces you to make every decision explicitly.

Design ads that feel native to ChatGPT.

The biggest creative mistake here is importing your Google Ads voice. Ads in ChatGPT live inside an answer — they need to feel like part of a helpful reply, not an interruption. Conversational, specific, useful.

• Write headlines as if completing the user's thought. If they asked "best CRM for a 10-person team," your headline answers that question directly — not "Revolutionize Your Sales Pipeline Today."
• Lead with specificity. Numbers, plan names, concrete capabilities. Vague benefits get skipped.
• Use "AI Suggest" as a brainstorm, not a final draft. The generated lines are decent starting points but always read generic until you rewrite them.
• Include a clear CTA and destination URL. Match the landing page to the headline — promise-payoff mismatch tanks conversion.
• Optional square image for enhanced formats. If you use one, it should be informational (a screenshot, a chart) more than decorative.
• Always ship 3+ variations. One creative is not a test. Three minimum — different angles, different lengths.

Launch, monitor, iterate.

Beta-stage ad platforms reward the operators who watch closely in the first 72 hours. Real-time data here is unusually responsive — small changes can shift performance fast.

• Track impressions, clicks, and conversions in real-time. The built-in analytics is enough for v1. Don't over-engineer instrumentation yet.
• Refine context hints first, creative second. Targeting changes move the needle harder than copy tweaks in this platform.
• Pause underperformers fast. Variants with sub-baseline CTR after meaningful volume — kill them. Spread budget to winners.
• Layer third-party measurement as the integrations land. UTM tagging on destination URLs is your bridge to GA4 in the meantime.